KFC DRAFTS '85 BEARS' LEGENDS FOR SUPER BOWL THEMED ADS

NFL Champions Jim McMahon and William "The Refrigerator" Perry to Appear in KFC Ad Spots with Seinfeld's Jason Alexander

CHICAGO, IL - The star of KFC's advertising campaign, Jason Alexander, is teaming up with'85 Super Bowl Champions Jim McMahon and William "The Refrigerator" Perry for several Super Bowl-themed television spots scheduled for release Monday, January 21.

The five versions of the ad, created by Adweek's Global Agency of the Year BBDO, feature Alexander entering a humdrum football party including football legends McMahon and Perry. He brings the party to life when he introduces guests to KFC's Honey BBQ Wings and Spicy BBQ Wings.

The :30 television spots will run from January 21 through February 17 during popular primetime programming including FOX's new "That 80's Show" and the "United We Stand" NFL Special on CBS. A condensed :15 version of the ads will air throughout the same time period.

"Championship football and best-in-class chicken wings are a winning combination," said John Gilbert, Chief Marketing Officer for KFC. "And with two great tasting wings flavors we're looking for a blow out with fans - whether they hunger for heat or have a passion for sweet."

"Look for one spot to answer the age-old question that's been plaguing football fans for decades - 'How many wings can you fit into The Fridge?'" added Gilbert.

Honey BBQ Wings and Spicy BBQ Wings will be available at this limited time price at participating KFC restaurants from January 21 to March 10.

In July 2001, KFC launched a new $200 million advertising campaign, featuring actor Jason Alexander as a "Chicken Fanatic." The campaign - with its tagline, "There's Fast Food, Then There's KFC.™" was developed to tap a competitive nerve against bland food found at other fast food restaurants, especially hamburger chains.

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® chicken with home-style sides and freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. There are over 11,000 KFC outlets in more than 80 countries and territories around the world serving some 8 million customers each day. KFC is a subsidiary of Tricon Global Restaurants, Inc., Louisville, Ky. (NYSE: YUM.)