IN AN ADVERTISING AND MARKETING FIRST, KFC LAUNCHES HOT WINGS VIA BIG GAME-CALIBER OFFER

An On-Field 'Hot Wings' Chicken Dance Will Benefit Charity

LOUISVILLE, KY - In another marketing first, KFC - to spotlight its Hot Wings menu item - cooked-up a big-dollar philanthropic offer for this year's big game. If a player or celebrity performer opens his heart and flutters his "hot wings" in an impromptu chicken dance, KFC will donate $260,000 to charity in the name of the first player or performer who does the Chicken Dance¹.

If "hot wings" flutter February 3 in the end zone or on stage, KFC will make the donation in the name of the chicken dancer to Colonel's Scholars, a charity providing deserving students with much needed college scholarships.

"Talk about an offer worth showing off your Hot Wings for: this could be a great dance performance benefiting charity," said James O'Reilly, chief marketing officer for KFC. "This will continue KFC's tradition of 'marketing first' promotions. We really hope someone shows the world his 'hot wings.'"

KFC is not an official sponsor of, or affiliated or associated with, the National Football League, the big game, or any other football-related entity.

America: Show Off Your "Hot Wings" & Win, Too
Starting today, football fans across the country can visit www.ShowUsYourHotWings.com to upload their own chicken dance videos. The best rendition wins the ultimate big game party: a spread of KFC complete with the new spicy and crunchy Hot Wings, a flat panel television, a limo to escort guests, cheerleaders to fire up the crowd and even a cleaning service for post-party tidying. The winner will be announced by January 28, 2008. No purchase necessary.

As a Nation: We're Hot For Chicken Wings
Kentucky Fried Chicken sells more chicken wings than any other restaurant and ranks as the only national chain offering wings via the drive-thru. Last year, Americans ate more than 90 million pounds of chicken wings during the weekend of the big game according to the National Chicken Council. That's more than 720 million wings or two-plus wings eaten over two days for every American man, woman and child.

And now, with KFC's new Hot Wings, the crunching will happen on and off the football field. For spicy wing lovers, KFC's Hot Wings provide a spicy crunch because they have the flavor of a unique blend of peppers and are fried to crispy, golden perfection, packing the spiciness fans crave with no sauce needed. Try six wings for $2.99 (plus tax) or please the entire party with the 20 wings served in a cool, new black bucket. At participating restaurants, prices may vary.

Visit www.KFC.com or www.ShowUsYourHotWings.com for specific details about the new Hot Wings, the contest and for additional information on KFC®.

About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)

¹ Donation will be made in the name of the first person who meets the conditions set forth herein. The player or performer must perform at least three seconds of the "wing flapping" portion of the Chicken Dance. Only one (1) donation will be made. KFC's determination as to whether the forgoing conditions have been met will be final and binding.