Home About Us Menu Nutrition Shop Promos Helpful Tips Contact Us

History
Social Responsibility
Newsroom
FAQs
Yum! Brands/Franchising
Careers
Pride 360º
Coupons - Print Now
Home > About Us > Newsroom > March 10, 2003

Newsroom
2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002-1999
March 10, 2003
KFC HONEY BBQ BONELESS WINGS COMMERCIAL MARKS FIRST TIME TWO REALITY TV STARS APPEAR IN NATIONAL TV ADVERTISING

Trista Rehn and Evan Marriott to Appear Opposite Jason Alexander in Two Separate Spots

LOUISVILLE, KY - It didn't take a rose or a jewel-studded necklace for KFC's front-man, Jason Alexander to propose that reality show superstars Trista Rehn and Evan Marriott share screen time with him in two upcoming commercial spots.

Instead, it was the great taste of KFC's new Honey BBQ Boneless Wings - whole pieces of tender white breast meat, drenched in KFC's Honey BBQ Sauce - that grabbed the attention of America's favorite reality show superstars.

KFC's Boneless Wings also marks the first time that Trista and Evan appear in national TV advertising. The commercials will debut on Monday, March 17 during primetime on network television.

The two versions of the ad, created by BBDO New York, feature Alexander interacting with either Trista or Evan. While the two reality show stars were selective when choosing their guys or gals, in both ads it's obvious they crave the taste of the new Boneless Wings. Each ad ends with either Marriott or Rehn affirming their love for KFC Boneless Wings and Alexander adding comic commentary about the two reality TV stars' experiences.

The :30 spots will air from March 17 through April 27 during popular primetime programming including "American Idol," "Friends" and "CSI." A condensed :15 version will air throughout the same time period.

KFC Honey BBQ Boneless Wings, priced at $2.99 for 7 pieces and $7.99 for 20 pieces (plus tax), are available for a limited time only. Visit www.kfc.com to find a local KFC restaurant.

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® Chicken and Popcorn Chicken with home-style sides and freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. There are over 11,000 KFC outlets in more than 80 countries and territories around the world serving some eight million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)

###


En Español KFC Global News Careers Legal Privacy Policy