SECRET RECIPE, WHY KFC IS STILL COOKIN' AFTER 50 YEARS

A New Book Takes a Look Back at KFC and the Man Behind the Bucket
(Books Hit Shelves April 2002)

LOUISVILLE, KY - New book reveals KFC's biggest secret - the true recipe for success that transformed small town dreams into worldwide prosperity. Secret Recipe, Why KFC is Still Cookin' After 50 years, by Robert Darden, provides a detailed account of the astonishing start-up success of KFC.

About the Book
A chance meeting between two men, Pete Harman and Colonel Harland Sanders, led to what would become a worldwide network of franchisees. Little did they know that dedication, love of the industry and, of course, a recipe for fried chicken would establish one of the largest fast food legacies in the world. Secret Recipe covers the dynasty of KFC, from the sparse beginnings of Pete Harman's Harman Café in Salt Lake City to KFC's success under Tricon Global Restaurants, Inc.

In 1952, Sanders aspired to share his recipe for fried chicken nationwide. After meeting his close friend and skilled businessman, Pete Harman, Colonel Sanders cashed in his $105 Social Security check to begin franchising his dream. In the years to follow, many franchisees joined the KFC system by a simple handshake agreement with Colonel Sanders to share his wonderful fried chicken recipe. In 1966, KFC hit Wall Street with an exceptional bang, and many investors took notice of what was once a small town operation. After several corporate mergers and changeovers, KFC continued to forge ahead with the foundation built originally by two men and a recipe.

"The celebration of KFC's 50th birthday gives us an opportunity to take stock in the values the Colonel instilled in us," states Cheryl Bachelder, CEO and chief concept officer of KFC Corporation. "We look to these core values that are still with us today - hospitality and food quality - as we strive for future growth."

Today, there are over 11,000 KFC outlets in more than 80 countries and territories around the world serving some eight million customers each day. In fact, parent-company Tricon Global Restaurants strengthened its stronghold in the industry within the past couple of months with the announcement of the pending acquisition of A&W and Long John Silver's brands adding to the company's existing brands of KFC, Taco Bell and Pizza Hut.

Secret Recipe, Why KFC is Still Cookin' After 50 Years, will be available in stores across the country and on the Internet in early April 2002 and will cost approximately $24.95.

About the Author
Robert Darden is the author of 27 books, including both fiction and non-fiction works. He also teaches creative writing, publishing and screenplay writing at Baylor University and is a popular speaker at seminars, symposiums and conferences.

About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® chicken with home-style sides and freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. KFC Corporation is a subsidiary of Tricon Global Restaurants, Inc., Louisville, Ky. (NYSE: YUM.)