KFC ADDS SPICE TO HISPANIC FAMILY DINING WITH LAUNCH OF FIRST NATIONAL SPANISH-LANGUAGE AD CAMPAIGN AND COMMUNITY OUTREACH EFFORT

Fernando Arau, Popular Spanish-language TV Host, to Appear in New KFC® Ad Spots

LOUISVILLE, KY - In an effort to expand its "war on fast food," KFC has partnered with Fernando Arau, top Hispanic television personality, to launch its first-ever national Spanish-language advertising and community outreach campaign. The campaign is designed to further build a relationship with the rapidly growing Hispanic market and position KFC as an exciting alternative to traditional fast food meals.

Two spots, highlighting family togetherness, a cornerstone of the Hispanic culture, were created in Spanish by ¡Adelante! Advertising, Los Angeles. The $5.3 million ad campaign, featuring Arau, will air on Univision and Telemundo networks and their affiliate stations across the U.S. The first spot "Amusement Park" will begin airing April 29 and run through May 19, and the second spot "Meet the Parents" will begin airing on August 12 and run through September 1. Tag lines for both ads are "Nothing compares to KFC" ("nada se compara con KFC").

"The rapidly growing Hispanic community is very important to KFC. We are excited to be launching a new national advertising and community outreach campaign in Spanish to further reach this brand-loyal audience," said Peter Foulds, Chief Image and Advertising Officer for KFC. "KFC is committed to providing fresh, flavorful and convenient meals that the entire family can enjoy and to building a stronger presence in the Hispanic community."

The :15 and :30 television spots communicate the great taste, flavor and quality of KFC food, and introduce consumers to KFC's Original Recipe® chicken, with its secret recipe of 11 herbs and spices. The spots have been created to support three national Hispanic media windows, each featuring a different promotional food offer.

"Recognizing the cultural preference for chicken versus hamburgers, and the desire of the Hispanic consumer to have food extremely 'flavorful,' there was no question how well KFC's product would fare with the Hispanic consumer," said Sonia Carstensen, President, ¡Adelante! Advertising. "In creating the Spanish-language spots, we wanted to incorporate the importance of family togetherness and Hispanics' love of flavorful food, while paying careful attention to cultural relevancy, lifestyle and the selection of a popular Hispanic personality to communicate our message."

Description of the Ads
"Amusement Park" features a young Hispanic family enjoying an afternoon outing at an amusement park. As the family prepares to dine on bland, gray burgers, Arau saves the day, and the family's palate, from 'ordinary' fast food by presenting them with a bucket of KFC chicken. The family selects the freshly prepared, savory chicken over the burgers, and Arau's mission is accomplished.

"Meet the parents" takes place in the dining room of an All-American family. The Hispanic boyfriend, Jorge, has been invited to meet his girlfriend's parents, and the mom hopes to impress their new "ethnic" guest with the quintessential all American meal -hamburgers. Mom asks Jorge politely, in broken Spanish, if he liked the hamburgers, and he hesitates to answer because bland hamburgers are not his idea of a great meal. Suddenly, Fernando Arau appears in the dining room next to Jorge with a bucket of KFC chicken. He persuades Jorge to fess up and tell the family that he would have preferred KFC's Original

Recipe® chicken. The family is convinced, decides to serve KFC for dinner instead and Arau's mission is accomplished.

KFC in the Community
In addition to the launch of its Spanish-language ad campaign, KFC is further demonstrating its commitment to the Hispanic community by sponsoring the ALMA Awards for the first time this year. It is the only two-hour Latino-themed prime-time awards show and will take place on May 18 in Los Angeles and air June 1 on ABC network.

Under its parent company, Tricon Global Restaurants, Inc., KFC also has affiliations with national Hispanic organizations including the National Council of La Raza, League of United Latin American Citizens, U.S. Hispanic Chamber of Commerce, National Society of Hispanic MBAs, MALDEF, and the Congressional Hispanic Caucus Institute. These organizations support Tricon/ KFC's employment, procurement, marketing and customer satisfaction goals.

About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® chicken with home-style sides and freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. There are over 11,000 KFC outlets in more than 80 countries and territories around the world serving some 8 million customers each day. KFC Corporation is a subsidiary of Tricon Global Restaurants, Inc., Louisville, Ky. (NYSE: YUM.)