LOUISVILLE, KY - From singing frogs to a talking sock puppet, commercials captivate, intrigue, and entertain viewers nationwide daily. Now viewers with a creative flair can take part in the action and create the next hot commercial for the world's most popular chicken restaurant chain.

Today KFC® launches the first-ever "Sandwich Superstar" advertising contest. The object of the contest is to create a commercial script promoting one of KFC's sandwiches: Tender Roast®, Triple Crunch®, Triple Crunch® Zinger™, Original Recipe® and Honey BBQ. The grand prize winner receives $10,000, a home theater system and an all-expense paid trip to New York City to attend a recording session with Randy Quaid, voice of the animated Colonel.

"We know viewers across the country would love to create a commercial for national television," said Terry Davenport, KFC chief concept and marketing officer. "This contest gives them the opportunity to have a little fun and get recognized for their creative talent."

Prizes
One lucky participant will be named grand-prize winner. Five national finalists will be selected in honor of each KFC sandwich and receive a THX home theater system. Fifty-one state winners (including Washington D.C.) will receive a Nintendo 64 System and a CD player.

Three Steps to Commercial Success

• Step 1 - Log on and learn Official contest rules and guidelines are posted on www.kfc.com or available by calling (800) 874-3273. Scripts will be judged on creativity and originality, use of the animated Colonel, delivery of product messages and ability to motivate the consumer to try a KFC chicken sandwich.
• Step 2 - Write a spicy ad A sample script and recent KFC commercials are posted on www.kfc.com to inspire even the most left-brained person. Entries must be 250 words or less in script format. Entries must be submitted by August 1, 2000 either on-line at www.kfc.com or mailed to Sandwich Superstars, c/o Edelman Public Relations, 200 E. Randolph 63rd Floor, Chicago, IL, 60601.
• Step 3 - Check kfc.com for winners Winners will be notified by September 1, 2000 and posted on www.kfc.com.

• Feature ONE KFC chicken sandwich. Tender Roast®, Triple Crunch®, Triple Crunch® Zinger™, Original Recipe® or Honey BBQ. The sandwiches are available at KFC restaurants nationwide.
• Highlight the Animated Colonel. KFC's animated Colonel advertising campaign was launched in September 1999. The animated Colonel's look was inspired by the legendary Colonel Sanders whose famous white suit, black string tie, goatee, glasses and cane are recognized around the world.
• Convey one or more of the following key messages.
  • KFC is the best lunchtime destination
  • KFC sandwiches are freshly made