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May 9, 2000
"TOUGH AS NAILS" TV MOM SHOWS HER SOFT SPOT FOR CARDS, KIDS AND KFC®

Jane Kaczmarek and National Contest Winner Unveil Mothers Day Card to Help Fund Autism Research
LOUISVILLE, KY - TVs toughest mom is really a
softie at heart when it comes to purple prose. The sentiments expressed by the thousands
of children this year in KFCs "All-American Salute to Mothers"
national card contest were enough to melt the heart of Malcolms mom.
"I'm not really a drill sergeant, I just play one on TV!"
said Jane Kaczmarek, best known as Lois on FOX Network's hit show "Malcolm in the
Middle," and who in real life is the loving mother of Frances and George. "As a
parent, I was really drawn to KFC's program that encourages children to express themselves
to their moms through art and language."
Kaczmarek and the national contest winner will unveil the
award-winning card today in Los Angeles. Eleven-year-old Kevin Pilsbury of St. Petersburg,
Fla. captured first place in the contest and receives national recognition for his talents
by having his card published and sold nationwide by Recycled Paper Greetings®
.
For every card sold, KFC will donate one dollar to Cure Autism Now
(CAN). Kaczmarek is actively involved in the fight to cure autism and encouraged KFC to
join her in the battle.
"I was thrilled that the company would donate money for each
card sold to fight autism," Kaczmarek said. "We can celebrate moms and help
support the thousands of children who are affected by the condition each year."
Contest Background
KFCs "All-American Salute to Mothers" national card
contest launched in Fall 1999 and was featured in the November issue of Family Circle
magazine. As part of the contest, KFC distributed educational kits to elementary schools
across the country, which encouraged teachers to recognize mothers through social studies,
language arts and art exercises. The curriculum culminated with thousands of fourth-,
fifth-, and sixth-graders creating their own Mothers Day cards as a part of the
contest.
Kevins card and the second- and third-place winners are
featured in the May 9, 2000 issue of Family Circle magazine, which is
currently on sale. The other winners include:
Second place ($1,500 cash prize): Meredith Watson,
Columbus, Ohio
Third place ($750 cash prize): Carson Beyl, Mountsville,
Pa.
Seven fourth-place winners ($500 cash prize each):
Janet Newman, Tucson, Ariz. Mark Sellon, Engelwood, Calif.
Stephanie Lemmon, Apex, N.C. Meagan Slendorn, Star, Idaho
Liza Woolston, Brunswick, Mo. Cari DeCoursey, South Jordan, Utah
Brittany Forshee, Shepherdsville, Ky.
Winners were named from each state and the District of Columbia, and
will receive (along with a teacher of their choice) the Microsoft®
Encarta® Reference Suite 2000, including Encarta Encyclopedia Deluxe
2000, Encarta Interactive World Atlas, a free one-year subscription to Encarta Online
Deluxe and the new Encarta World English Dictionary. State winners also received an
additional Microsoft® Encarta® Reference Suite 2000
for their teacher, a contest certificate and KFC gift certificate to take their mom out to
dinner on Mothers Day.
Sergeant of Moms
With all of Jane Kaczmareks experience as a savvy TV and real
life mom, KFC thought it was only fitting to deem her the Sergeant of Moms of its
"All-American Salute to Mothers" national card contest. The grand prize winning
card can be viewed online at www.kfc.com.
Cure Autism Now Charity Donation
Cure Autism Now (CAN) is an organization of parents,
clinicians and scientists dedicated to finding a cure for autism and broadening awareness of a condition
that has been virtually ignored for over forty years. Autism affects one in 500 children
born every year and is a lifelong neurological disorder that usually strikes some time in
the first two years of life, causing severe impairment in language, cognition and
communication. It is the third most common developmental disability--more prevalent than
multiple sclerosis, Down syndrome, cystic fibrosis and childhood cancer--and affects
approximately 400,000 individuals in the United States, with healthcare costs of more than
$13 billion annually.
KFC, based in Louisville, Ky., is the worlds
most popular chicken restaurant chain specializing in Original Recipe®
, Extra Crispy and Colonels Crispy Strips® chicken with
homestyle sides and five freshly made chicken sandwiches. Since its founding by Colonel
Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared
complete family meals at affordable prices. There are nearly 10,800 KFC outlets in 91
countries and territories around the world serving some 8 million customers each day. KFC
is a subsidiary of Tricon Global Restaurants, Inc., Louisville, Ky. (NYSE: YUM)
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