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May 21, 1999
AMERICANS FIND COMFORT IN REGIONAL FOODS

KFC® Offers Free Southern Classic Recipes from Colonel Sanders
LOUISVILLE, KY - What is old is new again. As
the new millennium approaches, people throughout the U.S. are gathering pieces of
nostalgia that bring them comfort. For many, foods such as key lime pie, chunky chicken
pot pie and other regional specialties top the list.
"American regional comfort foods are emerging as one of the
hottest trends in the kitchen," says New York-based food consultant Dianne Keeler
Bruce. "People are seeking comfort in the distinct aromas and flavors that surrounded
them as children whether its the spicy scent of toasted ravioli or the sweet
smell of spoonbread."
Once described simply as "favorites Mom used to cook,"
comfort foods were the everyday dishes such as tomato soup, meatloaf, macaroni and cheese
and mashed potatoes that filled our stomachs and warmed our souls. As people moved away to
new locations and brought familiar recipes from home with them, the definition of comfort
foods expanded. Today, comfort foods include regional specialties from throughout America.
Regional Comfort Food Sightings
Regional comfort foods are turning up everywhere. Bookstore shelves
are stocked with cookbooks featuring comfort food; supermarkets also feature regional
fare. Restaurants are joining the trend, offering "soothing" regional
specialties like New England clam chowder and pecan pie. And, chefs are cooking with a
more comfortable flair creating desserts and entrees with plenty of cheeses,
creams and butter. Quick-service restaurants, such as KFC, cater to todays busy
consumers who crave comfort foods from their childhood but want them fast. KFC
offers a wide variety of southern delicacies, such as mashed potatoes, biscuits and, of
course, fried chicken.
Southern Classics
Of all the regional comfort foods, southern cuisine is among the
most popular. Southerners are famous not only for their warm hospitality, but for their
rich, warm style of cooking. Southerner Colonel Harland Sanders, who gained fame by
cooking his famous "Sunday Dinner, Seven Days a Week," is known worldwide for
his down-home fare. KFC recently uncovered some of the Colonels own favorite recipes
and compiled them in a free recipe booklet, "The Colonels Secret
RecipesFrom Our Table to Yours."
"Were excited to share the Colonels recipes with
todays families. The Colonel loved to cook for his family and friends," said
Chuck Rawley, president and chief operating officer of KFC. "Now everyone can enjoy
the Colonels favorites from old-fashioned huckleberry cake to Kentucky
biscuits."
Colonel Sanders Favorites
The recipe booklet features 10 of Colonel Sanders favorites
and beautiful, full-color photography for each recipe. For a free copy of "The
Colonels Secret RecipesFrom Our Table To Yours" booklet, send a
self-addressed, stamped, business-sized envelope to: KFC Recipe Booklet, 200 E. Randolph,
63rd floor, Chicago, IL 60601. Recipes also will be featured on www.kfc.com.
KFC, based in Louisville, Ky., is the worlds most popular
chicken restaurant chain specializing in Original Recipe®, Extra Crispy,
and Colonels Crispy Strips® chicken with home-style sides. Since its
founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious,
already-prepared complete family meals at affordable prices. There are more than 10,300
KFC outlets in 83 countries around the world serving nearly eight million customers each
day. KFC is a subsidiary of Tricon, Louisville, Ky. (NYSE: YUM)
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