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July 8, 2003
KFC'S FAMILY DINNER REPORT
National Survey Reveals Family Dinnertime Top-of-Mind Among Families in America
Not surprising, parents find family dinners important
87% of parents say that it is "very" or "extremely" important to eat together as a family
- 83% of parents believe family dinners contribute to their child's success in school
- Three out of four parents (75%) feel dinnertime provides a "large" or "extremely large" degree of intimacy and connection among family members
- Most parents (85%) agree, the best reason for family dinners is to spend time together
How often are families really eating dinner together?
Seven out of 10 families (71%) manage to gather all family members to eat together at least four nights a week
Conflicting schedules - the biggest obstacle when it comes to family dinners
The number one reason (92%) families aren't eating dinner together more often is varying schedules
What goes into dinnertime preparation?
Four out of five moms (80%) prepare the meals for the family, and with the responsibility of meal preparation goes the ability to decide what the family will eat
- 99% of those surveyed stated the person preparing dinner decides what's for dinner
- More than 50% of families report that preparing a family dinner takes between 21 to 40 minutes; 40% say dinner preparation takes even more time
- Nearly two-thirds of families (64%) report they would eat dinner together more often if they could shorten the meal preparation time
Atmosphere during dinnertime
- Almost half of families (45%) usually have the TV or radio on while eating dinner
- Topics most often discussed during dinner are social or family plans (58%)
- Only one out of four families (25%) have dinnertime rituals or traditions
The ease of take-out food
Take-out food is an ever-present tradition with 85% of families
- The most popular days for take-out are Friday (46%) and Saturday (22%)
- The main reasons for getting take-out food are:
- Convenience (53%)
- Too tired to cook (29%)
- Lack of time (18%)
Time is so valuable when getting together with your family. Make the most of the time you have to spend with your family by letting someone else do the cooking for you. Pick up all the ingredients you need for a freshly prepared family dinner, such as a bucket of chicken from KFC - complete with biscuits and homestyle side dishes like BBQ baked beans, mashed potatoes & gravy and coleslaw.
KFC® Family Dinner Report was conducted by Impulse Research Corporation in June 2003. The survey was conducted on the Internet among a random sample of 1,031 parents in America with children at home whom were all members of the CyberPulse™ Advisory Panel. The sample was chosen to closely match US population demographics.
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