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Home > About Us > Newsroom > July 8, 2010

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July 8, 2010
KFC SWAPS VUVUZELAS FOR A FREE DOUBLICIOUS

Dear U.S. Resident Vuvuzela Owners,

We hear you, LOUD and clear. With the trumpeting of America’s vuvuzelas beginning to fade, KFC is proud to announce an open offer that will provide “Doublicious” satisfaction for soccer fans’ ears and America’s stomachs.

KFC’s new Vuvuzela Exchange Program offers heartbroken soccer fans a free taste of the Colonel’s famous comfort food in exchange for their recently silenced plastic horns.

The Vuvuzela Exchange Program is simple - the first 500 U.S. residents who mail their vuvuzelas to KFC Headquarters by July 15, 2010 will receive a KFC gift check to try our new Doublicious™ sandwich in return*.

And believe me, the new Doublicious is worthy of some serious cheering. With its combination of a savory boneless chicken filet and a sweet Hawaiian Bread bun, the Doublicious scores twice with a one-of-a-kind sweet and savory taste that can be enjoyed at home or in the stands.

The Original Recipe® Doublicious includes an Original Recipe filet topped with bacon, Monterey Jack cheese and Colonel’s Sauce while the Grilled Doublicious is a grilled filet topped with Monterey Jack cheese, lettuce and honey mustard BBQ sauce. They both provide the perfect kick of sweet and savory.

We hope vuvuzela owners from coast to coast take us up on our offer to trade in their noisemakers for a taste of our new signature sandwich. That would produce the kind of buzz that’s easy on the ears and the taste buds.

Roger Eaton
President of KFC

* You must be a legal resident of the 50 United States or Washington DC to be eligible to participate.
* Vuvuzelas should be sent to the following address and include return mailing address for delivery of KFC Gift Checks:

KFC Corporate Headquarters
Attention: Vuvuzela Exchange Program
1900 Colonel Sanders Lane
Louisville, KY 40213

* Redemption is limited to first 500 received by July 15, 2010, and will be exchanged for a $5.00 KFC gift check.



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