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Home > About Us > Newsroom > September 16, 1999

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September 16, 1999
HELPFUL TIPS FOR HEALTHY EATING ON THE GO

KFC® Introduces Two Sandwiches Low in Fat But Loaded with Taste –

LOUISVILLE, KY - More time. Today, everybody wants it. Forty-hour work weeks are a thing of the past. As we approach the new millennium, people are working harder and longer hours than ever – in many cases late into the evening and on weekends – just to get their jobs done. This frantic schedule leaves little time for leisure, let alone eating right.

Fast Not Fattening
Quick-service restaurants are one solution to this dietary dilemma because these restaurants provide satisfying meals while saving valuable time. Today, dining out is a staple of daily life. The frequency of eating out has increased by more than two-thirds over the past two decades, according to a recent study conducted by the U.S. Department of Agriculture -- "Away-From-Home Foods Increasingly Important to Quality of American Diet."

According to New York-based food consultant Dianne Keeler Bruce, the key to incorporating fast food into a healthy diet is balance. "You don’t have to eliminate the conveniences of fast food restaurants to eat right," she said. "Instead, make smart choices and practice moderation. If you choose to eat a hamburger and French fries one day, opt for a low-fat chicken sandwich and veggies the next."

To help consumers maintain their healthy diets while eating on the go, KFC® will introduce two sandwiches in September that are low in fat but loaded with taste. The Tender Roast® sandwich features the savory, slow-roasted taste of KFC’s popular Tender Roast chicken and contains 270 calories and 5 grams of fat (177 grams of total weight) when ordered without the sauce. The tangy Honey BBQ sandwich has 310 calories and 5 grams of fat (178 grams total weight). The sandwiches are freshly made and served on a bakery-fresh Pepperidge Farm bun.

Vegetable options, including corn-on-the-cob (150 calories; 1.5 grams of fat); mashed potatoes and gravy (120 calories; 6 grams of fat); and baked beans (190 calories; 3 grams of fat), have been standard KFC menu items for years.

How to Eat Smart on the Run
According to Keeler Bruce, healthy food in a hurry doesn't have to be a hassle, if you eat S.M.A.R.T:

S Skip the cheese, mayonnaise and other fat-laden extras

M Minimize your order; choose a smaller portion

A Add vegetables as toppings and as side dishes

R Reduce the fat by choosing low fat or no-fat condiments like ketchup, mustard and barbecue sauce

T Try it grilled or roasted, like the new Tender Roast chicken sandwich by KFC

KFC Sandwiches
The chicken experts at KFC will take the sandwich industry by storm in September by introducing five chicken sandwiches. All made-to-order and served on bakery-fresh Pepperidge Farm buns, the sandwiches include: Tender Roast® , Original Recipe®, Triple Crunch® , Triple Crunch® Zinger™ and Honey BBQ.

KFC, based in Louisville, Ky., is the world’s most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ , and Colonel’s Crispy Strips® chicken with home-style sides and five new freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. There are more than 10,300 KFC outlets in 83 countries around the world serving nearly 8 million customers each day. KFC is a subsidiary of Tricon, Louisville, Ky. (NYSE:YUM)

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